Backparadies bakery in Dortmund has found a unique way to keep their customers coming back during the coronavirus era which has hurt many small businesses such as their own. Master baker Tim Kortum decided to put a comedic spin on the German toilet paper crisis amid the coronavirus outbreak by designing a marble cake shaped like a roll of toilet paper.
Footage shot on Saturday highlights that amid the worsening crisis, customers will queue out of the door to get their hands on some toilet paper in Germany. As supermarkets’ supplies of toilet paper become ever more scarce, some Germans, appalled by the hoarding of toilet paper happening throughout the country, can’t wait to get their hands on some sweet, edible toilet paper that may actually be worth hoarding.
“We just do everything, we are open to all wishes and everyone can have fun. The whole thing was created with a customer. The customer asked the bakery if we still had toilet paper since there was no toilet paper anymore, which is where the idea came from,” Backparadies’ master baker Tim Kortum explained.
Customers respected social distancing rules, keeping two metres apart from each other at all times, while the goods were stored behind protective plexiglass to contain any possible coronavirus related issues.
Local shoppers shared both the bakery’s sweet tooth and their sense of humour. “In the general history of toilet paper rolls, toilet paper in general, I found it very funny,” said returning customer Ralf Franke.
To put the icing on the cake, Backparadeis even created the special edition version. Some tasty chocolate sauce is added to the toilet paper cake to make it look used.
“We wanted to teach some fun and humour. It was well-received by the customers because they can no longer celebrate birthdays and are no longer able to invite guests,” stated Tim Kortum.